le blog

Dubsado advice, Honeybook tips,
and a little of everything
in between 

Not ready to hand over your systems to me yet? I get it. Explore my blog for practical advice on choosing the right CRM for your creative business, DIY setup tutorials, and client experience strategies that'll make your life easier. Consider it your personal cheat sheet while you build up the courage to let someone else handle the tech.

Hello, darling!  My name is Chloe, and I’m a client relationship strategist for wedding vendors. And this, what you’re reading, is Le Blog. Each blog post answers a common question I’ve received while helping wedding pros learn how to use a CRM. And today, I want to discuss the three most common mistakes I see […]

Client Experience

December 3, 2025

Three Mistakes to Avoid When Learning How to Use a CRM 

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Hello, darling!  Welcome to Le Blog, your go-to resource for all of your burning CRM and back-end business questions. As a client experience strategist specifically for wedding professionals, I have answered every question imaginable about CRMs. Today, we’re going back to the very foundations, starting with the most important question: “What is a CRM?”  By […]

Uncategorized

November 19, 2025

What is a CRM & Why Every Service Provider Needs One 

A white rotary phone sitting on a wedding magazine

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Hello there, darling!  I’m so happy you’ve found your way to Le Blog, your new favorite resource for all your CRM-related questions. I’m Chloe, a client experience strategist, here to spill the tea on Dubsado’s newest update: Dubsado 3.0, which launches November 17, 2025.   If you’re a current Dubsado user, or you’ve been eyeing it […]

Uncategorized

November 5, 2025

Welcome to Dubsado 3.0: Everything You Need to Know About the Newest CRM Update 

A woman with dark hair in a pixie cut leans against a window, talking about Dubsado 3.0, a CRM update

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Hello there, Darling!  Welcome to Le Blog, a dedicated space for wedding professionals (you!) to ask a client experience strategist (me!) allllll the burning questions you have about client relationship managers like Dubsado and Honeybook.  My name is Chloe, and I have helped some of the top wedding creatives in the field customize their CRMs […]

Client Experience, Dubsado, Honeybook

June 11, 2025

A Step-by-Step Guide to Branding Your CRM

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How to Create Dubsado Workflows That Actually Save You Time (Instead of Creating More Work) Hello there, darling! Picture this: It’s 10 PM on a Tuesday. You’ve just poured yourself a glass of tea (or wine, no judgment here!), opened your laptop, and decided that tonight is the night you’ll finally set up those Dubsado […]

Client Experience, Dubsado

May 28, 2025

Top 3 Mistakes to Avoid When Creating Dubsado Workflows

Top 3 Mistakes to Avoid When Creating Dubsado Workflows

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How This Powerhouse Platform Transforms Wedding Businesses (And Why I’m Obsessed) Hello there, darling! Picture this: It’s 2 AM, and you’re wide awake, frantically searching your inbox for that one email you swear you sent to your bride about her timeline. Your eyes are burning, your coffee’s gone cold (the tragedy!), and you’re seriously questioning […]

Client Experience, Dubsado

May 14, 2025

Why Dubsado is the Best CRM for Creatives

Why Dubsado is the Best CRM for Creatives

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What they are and why you need BOTH Hello there, lovely!  Welcome to Le Blog, the best resource for creative wedding business owners looking to elevate their business experience. My name is Chloe. I am a Client Experience Strategist for some of the top wedding creatives in the field. This means that I help wedding […]

Client Experience

January 20, 2025

Project Management Tools versus Client Relationship Management Systems

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Hello there, darling!  Setting up a CRM doesn’t have to be hard. And creating a flawless client experience doesn’t have to be scary! When you have a Client Experience Strategist (me!) in your corner, you no longer have to dread client onboarding. In fact, you might as well pour yourself a glass of champagne right […]

Client Experience

December 9, 2024

How To Write A Welcome Guide That Doesn’t Overwhelm Your Clients

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Well, hello there, darling! Welcome to Le Blog. I’ve dedicated this space to helping creative business owners and wedding professionals understand and perfect their business systems. I’m here to help you save time, create flawless automations, and develop deeper, richer, and more fulfilling relationships with your clients.  But before we get into that, I feel […]

About Chloe

November 25, 2024

How I Became A Client Experience Strategist For Creative Wedding Businesses 

creative wedding businesses

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The Surprising Return On Investment for Custom Honeybook and Dubsado CRM Design Oh, hello there, darling! Thanks for stopping by Le Blog. This is *the* place to be if you want to elevate your client experience and turn your favorite clients into BFFs (and also raving fans of working with you)! Oh and if we […]

Case Studies, Client Experience, Dubsado, Honeybook

November 4, 2024

Honeybook and Dubsado CRM Set Up: How to Measure Your ROI

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hello, There

The Abridged Version- What do you get when you cross a Disney alum with a CRM enthusiast? Me—Chloe! I traded in my castle keys for CSS codes and never looked back. Crafting bespoke client experiences that don't suck the life out of you is my thing. Let me take your business tools from 'meh' to 'wow'. Because let’s face it, you have better things to do.

Read the Unabridged version

Are you overwhelmed at the idea of setting up your CRM yourself? 

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Here's what you'll learn…
  • Identify the most important parts of your CRM
  • The perfect (IMO) setup sequence to get everything ready for your clients
  • Establishing the groundwork for a streamlined system
  • My streamlined CX building blocks 👀

I've got a FREE guide for you