le blog

Dubsado advice, Honeybook tips,
and a little of everything
in between 

Not ready to hand over your systems to me yet? I get it. Explore my blog for practical advice on choosing the right CRM for your creative business, DIY setup tutorials, and client experience strategies that'll make your life easier. Consider it your personal cheat sheet while you build up the courage to let someone else handle the tech.

Hello darling! Welcome to Le Blog, the best free resource for wedding vendors who want to offer their clients a high-touch, luxury experience from inquiry to offboarding. My name is Chloe, and I’m a client experience strategist, which means I help you create seamless systems that make your life easier and your clients’ experience better. […]

Client Experience, Dubsado

March 4, 2026

The Best CRM for Wedding Planners (and Why Aisle Planner Isn’t Enough) 

A dark, filmy photo of a pearl necklace in a chamapagne glass

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Hello, darling! Welcome to Le Blog. This is the place to be if you’re looking to elevate your client experience this year. My name is Chloe, and I’m a client relationship strategist—which means I help create a seamless back-end system for small business owners who want clients to actually enjoy working with them. My job […]

Client Experience

February 18, 2026

How to Optimize Your Lead Capture Forms for More Aligned Inquiries 

An example of a lead capture form for a wedding photographer

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Hello darling! Welcome to Le Blog. If you’re new here, hi! My name is Chloe. I’m a client relationship strategist, which means I am an expert at creating smooth client experiences that leave your clients singing your praises. If all of this sounds like gibberish, you should check out my blog What is a CRM […]

Dubsado

February 4, 2026

Dubsado for Photographers: The Secret to Leveling Up Your Business (and Charging More) 

A dubsado questionnaire customized for a photographer's brand

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Hello, darling! Welcome to Le Blog. I’m Chloe, the client experience strategist for wedding vendors who want to USE their CRM software for all its worth. Because here’s what I’ve noticed: Most of you are using your fancy CRM like an expensive contract holder. That’s it. It’s like buying a sports car and only driving […]

Client Experience, Dubsado, Honeybook

January 14, 2026

Three Things Your CRM Software Can Do That Saves You Time, Energy, and Money

A woman in a strapless top holds a coffee table book of Chanel designs

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Hello there, darling! I’m so happy you’re here. My name is Chloe, and I’m a Client Experience Strategist. I help wedding vendors and creative business owners build a strong brand and create a white glove client experience that leaves your clients singing your praises. Through simplification, automation, and customization, I create systems that keep your […]

Client Experience, Dubsado, Honeybook

December 31, 2025

Build a Strong Brand With Showstopping Forms That Elevate Your Client’s Experience 

A screenshot of a branded Dubsado form for a wedding photographer

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Hello, Darling! Welcome to Le Blog.  My name is Chloe, and I’m a client experience strategist. And as a client experience strategist, it’s my job to be aware of all the changes happening in the world of CRMs. This includes updates, big changes, and overall trends. And in the wedding industry, I have seen one […]

Dubsado, Honeybook

December 17, 2025

How to Switch from Honeybook to Dubsado 

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Hello, darling!  My name is Chloe, and I’m a client relationship strategist for wedding vendors. And this, what you’re reading, is Le Blog. Each blog post answers a common question I’ve received while helping wedding pros learn how to use a CRM. And today, I want to discuss the three most common mistakes I see […]

Client Experience

December 3, 2025

Three Mistakes to Avoid When Learning How to Use a CRM 

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Hello, darling!  Welcome to Le Blog, your go-to resource for all of your burning CRM and back-end business questions. As a client experience strategist specifically for wedding professionals, I have answered every question imaginable about CRMs. Today, we’re going back to the very foundations, starting with the most important question: “What is a CRM?”  By […]

Uncategorized

November 19, 2025

What is a CRM & Why Every Service Provider Needs One 

A white rotary phone sitting on a wedding magazine

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Hello there, darling!  I’m so happy you’ve found your way to Le Blog, your new favorite resource for all your CRM-related questions. I’m Chloe, a client experience strategist, here to spill the tea on Dubsado’s newest update: Dubsado 3.0, which launches November 17, 2025.   If you’re a current Dubsado user, or you’ve been eyeing it […]

Uncategorized

November 5, 2025

Welcome to Dubsado 3.0: Everything You Need to Know About the Newest CRM Update 

A woman with dark hair in a pixie cut leans against a window, talking about Dubsado 3.0, a CRM update

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Hello there, Darling!  Welcome to Le Blog, a dedicated space for wedding professionals (you!) to ask a client experience strategist (me!) allllll the burning questions you have about client relationship managers like Dubsado and Honeybook.  My name is Chloe, and I have helped some of the top wedding creatives in the field customize their CRMs […]

Client Experience, Dubsado, Honeybook

June 11, 2025

A Step-by-Step Guide to Branding Your CRM

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hello, There

The Abridged Version- What do you get when you cross a Disney alum with a CRM enthusiast? Me—Chloe! I traded in my castle keys for CSS codes and never looked back. Crafting bespoke client experiences that don't suck the life out of you is my thing. Let me take your business tools from 'meh' to 'wow'. Because let’s face it, you have better things to do.

Read the Unabridged version

Are you overwhelmed at the idea of setting up your CRM yourself? 

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Here's what you'll learn…
  • Identify the most important parts of your CRM
  • The perfect (IMO) setup sequence to get everything ready for your clients
  • Establishing the groundwork for a streamlined system
  • My streamlined CX building blocks 👀

I've got a FREE guide for you