Client Experience

Hello darling! Welcome to Le Blog, the best free resource for wedding vendors who want to offer their clients a high-touch, luxury experience from inquiry to offboarding. My name is Chloe, and I’m a client experience strategist, which means I help you create seamless systems that make your life easier and your clients’ experience better. […]

Client Experience, Dubsado

March 4, 2026

The Best CRM for Wedding Planners (and Why Aisle Planner Isn’t Enough) 

A dark, filmy photo of a pearl necklace in a chamapagne glass

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Hello, darling! Welcome to Le Blog. This is the place to be if you’re looking to elevate your client experience this year. My name is Chloe, and I’m a client relationship strategist—which means I help create a seamless back-end system for small business owners who want clients to actually enjoy working with them. My job […]

Client Experience

February 18, 2026

How to Optimize Your Lead Capture Forms for More Aligned Inquiries 

An example of a lead capture form for a wedding photographer

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Hello, darling! Welcome to Le Blog. I’m Chloe, the client experience strategist for wedding vendors who want to USE their CRM software for all its worth. Because here’s what I’ve noticed: Most of you are using your fancy CRM like an expensive contract holder. That’s it. It’s like buying a sports car and only driving […]

Client Experience, Dubsado, Honeybook

January 14, 2026

Three Things Your CRM Software Can Do That Saves You Time, Energy, and Money

A woman in a strapless top holds a coffee table book of Chanel designs

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Hello there, darling! I’m so happy you’re here. My name is Chloe, and I’m a Client Experience Strategist. I help wedding vendors and creative business owners build a strong brand and create a white glove client experience that leaves your clients singing your praises. Through simplification, automation, and customization, I create systems that keep your […]

Client Experience, Dubsado, Honeybook

December 31, 2025

Build a Strong Brand With Showstopping Forms That Elevate Your Client’s Experience 

A screenshot of a branded Dubsado form for a wedding photographer

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Hello, darling!  My name is Chloe, and I’m a client relationship strategist for wedding vendors. And this, what you’re reading, is Le Blog. Each blog post answers a common question I’ve received while helping wedding pros learn how to use a CRM. And today, I want to discuss the three most common mistakes I see […]

Client Experience

December 3, 2025

Three Mistakes to Avoid When Learning How to Use a CRM 

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Hello there, Darling!  Welcome to Le Blog, a dedicated space for wedding professionals (you!) to ask a client experience strategist (me!) allllll the burning questions you have about client relationship managers like Dubsado and Honeybook.  My name is Chloe, and I have helped some of the top wedding creatives in the field customize their CRMs […]

Client Experience, Dubsado, Honeybook

June 11, 2025

A Step-by-Step Guide to Branding Your CRM

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How to Create Dubsado Workflows That Actually Save You Time (Instead of Creating More Work) Hello there, darling! Picture this: It’s 10 PM on a Tuesday. You’ve just poured yourself a glass of tea (or wine, no judgment here!), opened your laptop, and decided that tonight is the night you’ll finally set up those Dubsado […]

Client Experience, Dubsado

May 28, 2025

Top 3 Mistakes to Avoid When Creating Dubsado Workflows

Top 3 Mistakes to Avoid When Creating Dubsado Workflows

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How This Powerhouse Platform Transforms Wedding Businesses (And Why I’m Obsessed) Hello there, darling! Picture this: It’s 2 AM, and you’re wide awake, frantically searching your inbox for that one email you swear you sent to your bride about her timeline. Your eyes are burning, your coffee’s gone cold (the tragedy!), and you’re seriously questioning […]

Client Experience, Dubsado

May 14, 2025

Why Dubsado is the Best CRM for Creatives

Why Dubsado is the Best CRM for Creatives

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What they are and why you need BOTH Hello there, lovely!  Welcome to Le Blog, the best resource for creative wedding business owners looking to elevate their business experience. My name is Chloe. I am a Client Experience Strategist for some of the top wedding creatives in the field. This means that I help wedding […]

Client Experience

January 20, 2025

Project Management Tools versus Client Relationship Management Systems

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Hello there, darling!  Setting up a CRM doesn’t have to be hard. And creating a flawless client experience doesn’t have to be scary! When you have a Client Experience Strategist (me!) in your corner, you no longer have to dread client onboarding. In fact, you might as well pour yourself a glass of champagne right […]

Client Experience

December 9, 2024

How To Write A Welcome Guide That Doesn’t Overwhelm Your Clients

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The Abridged Version- What do you get when you cross a Disney alum with a CRM enthusiast? Me—Chloe! I traded in my castle keys for CSS codes and never looked back. Crafting bespoke client experiences that don't suck the life out of you is my thing. Let me take your business tools from 'meh' to 'wow'. Because let’s face it, you have better things to do.

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Are you overwhelmed at the idea of setting up your CRM yourself? 

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Here's what you'll learn…
  • Identify the most important parts of your CRM
  • The perfect (IMO) setup sequence to get everything ready for your clients
  • Establishing the groundwork for a streamlined system
  • My streamlined CX building blocks 👀

I've got a FREE guide for you