le blog

Dubsado advice, Honeybook tips,
and a little of everything
in between 

Not ready to hand over your systems to me yet? I get it. Explore my blog for practical advice on choosing the right CRM for your creative business, DIY setup tutorials, and client experience strategies that'll make your life easier. Consider it your personal cheat sheet while you build up the courage to let someone else handle the tech.

Hello there, darling! You’ve found yourself on the It’s Chloe G blog – a space for creative business owners who want to save time, clear the chaos, and run their business without the chronic dread of a full inbox. My name is Chloe, and I’m a client experience strategist, which means I help small business […]

Client Experience

May 13, 2026

Email Organization Tips for Creative Businesses

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Hello there, darling! Welcome to Le Blog. This space is dedicated to answering common questions about your CRM, aka, your client relationship manager. My name is Chloe, and I’m a client experience strategist. This essentially means I make your clients adore working with you by creating personal, automated systems that cover every touch point and […]

Uncategorized

April 22, 2026

How to Organize Your Templates in Dubsado 3.0

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Hello there, darling! Welcome to Le Blog. My name is Chloe, and I’m a client experience specialist with a soft spot for independent travel advisors. I build back-end systems that make running your business feel less like a second job – specifically, the kind of intuitive, automated setup that keeps your client communication organized and […]

Dubsado, Travel Advisors

April 15, 2026

The One Thing All Fora Travel Advisors Need 

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Welcome to Le Blog — the go-to resource for service-based business owners who want a client experience that actually works. I’m Chloe, a client experience strategist, and today I’m walking you through something I wish someone had told me earlier: there is a right order to rebrand your business. Follow it, and you won’t have […]

Client Experience

April 1, 2026

How to Rebrand Your Business in the Right Order (And Why Your CRM Comes Last) 

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Hello darling! Welcome to Le Blog, the best free resource for wedding vendors who want to offer their clients a high-touch, luxury experience from inquiry to offboarding. My name is Chloe, and I’m a client experience strategist, which means I help you create seamless systems that make your life easier and your clients’ experience better. […]

Client Experience, Dubsado

March 4, 2026

The Best CRM for Wedding Planners (and Why Aisle Planner Isn’t Enough) 

A dark, filmy photo of a pearl necklace in a chamapagne glass

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Hello, darling! Welcome to Le Blog. This is the place to be if you’re looking to elevate your client experience this year. My name is Chloe, and I’m a client relationship strategist—which means I help create a seamless back-end system for small business owners who want clients to actually enjoy working with them. My job […]

Client Experience

February 18, 2026

How to Optimize Your Lead Capture Forms for More Aligned Inquiries 

An example of a lead capture form for a wedding photographer

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Hello darling! Welcome to Le Blog. If you’re new here, hi! My name is Chloe. I’m a client relationship strategist, which means I am an expert at creating smooth client experiences that leave your clients singing your praises. If all of this sounds like gibberish, you should check out my blog What is a CRM […]

Dubsado

February 4, 2026

Dubsado for Photographers: The Secret to Leveling Up Your Business (and Charging More) 

A dubsado questionnaire customized for a photographer's brand

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Hello, darling! Welcome to Le Blog. I’m Chloe, the client experience strategist for wedding vendors who want to USE their CRM software for all its worth. Because here’s what I’ve noticed: Most of you are using your fancy CRM like an expensive contract holder. That’s it. It’s like buying a sports car and only driving […]

Client Experience, Dubsado, Honeybook

January 14, 2026

Three Things Your CRM Software Can Do That Saves You Time, Energy, and Money

A woman in a strapless top holds a coffee table book of Chanel designs

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Hello there, darling! I’m so happy you’re here. My name is Chloe, and I’m a Client Experience Strategist. I help wedding vendors and creative business owners build a strong brand and create a white glove client experience that leaves your clients singing your praises. Through simplification, automation, and customization, I create systems that keep your […]

Client Experience, Dubsado, Honeybook

December 31, 2025

Build a Strong Brand With Showstopping Forms That Elevate Your Client’s Experience 

A screenshot of a branded Dubsado form for a wedding photographer

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Hello, Darling! Welcome to Le Blog.  My name is Chloe, and I’m a client experience strategist. And as a client experience strategist, it’s my job to be aware of all the changes happening in the world of CRMs. This includes updates, big changes, and overall trends. And in the wedding industry, I have seen one […]

Dubsado, Honeybook

December 17, 2025

How to Switch from Honeybook to Dubsado 

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hello, There

The Abridged Version- What do you get when you cross a Disney alum with a CRM enthusiast? Me—Chloe! I traded in my castle keys for CSS codes and never looked back. Crafting bespoke client experiences that don't suck the life out of you is my thing. Let me take your business tools from 'meh' to 'wow'. Because let’s face it, you have better things to do.

Read the Unabridged version

Are you overwhelmed at the idea of setting up your CRM yourself? 

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Here's what you'll learn…
  • Identify the most important parts of your CRM
  • The perfect (IMO) setup sequence to get everything ready for your clients
  • Establishing the groundwork for a streamlined system
  • My streamlined CX building blocks 👀

I've got a FREE guide for you