le blog

Dubsado advice, Honeybook tips,
and a little of everything
in between 

Not ready to hand over your systems to me yet? I get it. Explore my blog for practical advice on choosing the right CRM for your creative business, DIY setup tutorials, and client experience strategies that'll make your life easier. Consider it your personal cheat sheet while you build up the courage to let someone else handle the tech.

Hello there, darling! Welcome to Le Blog, a space for you to learn about the behind-the-scenes of running a business and get answers to all your CRM-related questions. My name is Chloe, and I am a client experience strategist. This is a fancy way of saying that I help business owners like you build systems […]

About Chloe, Dubsado, Honeybook

August 14, 2026

My Favorite Business, Life, and Time Management Tools as a Small Business Owner (& Law Student)

A screenshot of Google Calendar in dark mode with large chunks of time blocked out for business and school work

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Hello there, darling! Welcome to Le Blog, a free resource for creative business owners who want to spend more time doing what they love and less time sending emails. My name is Chloe, and I’m a client experience strategist—which means I help you improve every touchpoint in your business so your clients can’t stop talking […]

Client Experience

July 31, 2026

CRM vs Virtual Assistant: Which One Do You Really Need? 

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Hello there, darling! If you’ve landed here, you’re probably somewhere between “I cannot keep doing this manually” and “but I also cannot afford to hire someone right now,” and I want you to know that is a completely valid place to be. Maybe you’re just starting out and a professional setup isn’t in the budget […]

Client Experience, Dubsado, Honeybook

July 3, 2026

How to Build a CRM From Scratch: A Guide for DIYers 

A screengrab of a client experience map outlined in Whimsical

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Hello, darling! Welcome to Le Blog. This is the place to be if you’re looking to elevate your client experience this year. My name is Chloe, and I’m a client relationship strategist—which means I help create a seamless back-end system for small business owners who want clients to actually enjoy working with them. My job […]

Client Experience

February 18, 2026

How to Optimize Your Lead Capture Forms for More Aligned Inquiries 

An example of a lead capture form for a wedding photographer

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Hello there, darling! I’m so happy you’re here. My name is Chloe, and I’m a Client Experience Strategist. I help wedding vendors and creative business owners build a strong brand and create a white glove client experience that leaves your clients singing your praises. Through simplification, automation, and customization, I create systems that keep your […]

Client Experience, Dubsado, Honeybook

December 31, 2025

Build a Strong Brand With Showstopping Forms That Elevate Your Client’s Experience 

A screenshot of a branded Dubsado form for a wedding photographer

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Hello, darling!  My name is Chloe, and I’m a client relationship strategist for wedding vendors. And this, what you’re reading, is Le Blog. Each blog post answers a common question I’ve received while helping wedding pros learn how to use a CRM. And today, I want to discuss the three most common mistakes I see […]

Client Experience

December 3, 2025

Three Mistakes to Avoid When Learning How to Use a CRM 

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Hello there, Darling!  Welcome to Le Blog, a dedicated space for wedding professionals (you!) to ask a client experience strategist (me!) allllll the burning questions you have about client relationship managers like Dubsado and Honeybook.  My name is Chloe, and I have helped some of the top wedding creatives in the field customize their CRMs […]

Client Experience, Dubsado, Honeybook

June 11, 2025

A Step-by-Step Guide to Branding Your CRM

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How to Create Dubsado Workflows That Actually Save You Time (Instead of Creating More Work) Hello there, darling! Picture this: It’s 10 PM on a Tuesday. You’ve just poured yourself a glass of tea (or wine, no judgment here!), opened your laptop, and decided that tonight is the night you’ll finally set up those Dubsado […]

Client Experience, Dubsado

May 28, 2025

Top 3 Mistakes to Avoid When Creating Dubsado Workflows

Top 3 Mistakes to Avoid When Creating Dubsado Workflows

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How This Powerhouse Platform Transforms Wedding Businesses (And Why I’m Obsessed) Hello there, darling! Picture this: It’s 2 AM, and you’re wide awake, frantically searching your inbox for that one email you swear you sent to your bride about her timeline. Your eyes are burning, your coffee’s gone cold (the tragedy!), and you’re seriously questioning […]

Client Experience, Dubsado

May 14, 2025

Why Dubsado is the Best CRM for Creatives

Why Dubsado is the Best CRM for Creatives

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How to Choose the CRM That’s Right For You  Hello there, darling!  Welcome to Le Blog. I am so happy you’re here. If you’re reading this, you’re in the right spot to elevate your creative wedding business! If you ask me, that calls for some champagne. So pour yourself a glass and read on! What […]

Client Experience, Dubsado, Honeybook

September 30, 2024

Honeybook vs Dubsado: Which is Best for Wedding Businesses? 

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hello, There

The Abridged Version- What do you get when you cross a Disney alum with a CRM enthusiast? Me—Chloe! I traded in my castle keys for CSS codes and never looked back. Crafting bespoke client experiences that don't suck the life out of you is my thing. Let me take your business tools from 'meh' to 'wow'. Because let’s face it, you have better things to do.

Read the Unabridged version

Are you overwhelmed at the idea of setting up your CRM yourself? 

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Here's what you'll learn…
  • Identify the most important parts of your CRM
  • The perfect (IMO) setup sequence to get everything ready for your clients
  • Establishing the groundwork for a streamlined system
  • My streamlined CX building blocks 👀

I've got a FREE guide for you